February 2008
1 post
International Search Engine Reputation Management
Author: SEOJoe Online reputation management is a developing field that encompasses public relations and search engine optimization. Consumers go online to make buying decisions. When they research brands using search engines, the results that they observe often influence how they behave. Consumer generated media sites offer the general public the opportunity to express their views of brands. This...
July 2007
3 posts
Understanding Search Engine Reputation Management
Brand reputation can be destroyed by the likes of several online companies in the business of reporting consumer complaints about your brand. Public companies may also be discredited online by old articles showing up under a search for your company’s name. Often times these articles can continue to remind your audience about prior corporate mishaps, or remind investors about poor historical...
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